Lijiang has had always been leading the Yunnan Industry with outstanding fame and tourist capacity, and the Bridgehead Project of Yunnan is going to offer golden opportunity for the leap-forward development of Yunnan, before coming to learn Chinese in China, Yunnan has brought forward plans to become an international tourist resort through the highlighting of the core status in the regional cooperation.
During the Third Congress of the Party Representatives of Lijiang city, Lijiang brought forward a beautiful blueprint for the coming Twelfth Five Year Plan, aiming at the perfecting of the comprehensive communication and transportation traffic and to forge Yunnan into the crucial transportation conjunction as well as tourist distribution center, as can be seen by travelers waiting to study in China.
It is noteworthy for foreign students and tourists who like travelling and to study Chinese that may regard the passenger ticket of Lijiang quite cool, since there seems to be no low seasons in Lijiang tourism, therefore, people will discover that all of the passenger tickets never offer discounts. It must have had been out of the expectations of everyone longing to learn Mandarin that the Impression of Lijiang directed by famous director Yimou Zhang makes an annual revenue of 0.15 billion Yuan, while is quite hopeful in exceeding 0.2 billion Yuan this year.
It is to be introduced to foreign friends waiting to learn Chinese in Yunnan that the flourishing of Lijiang Tourism could be witnessed through watching the ferventness of the performances which have had certainly been instilled with much energy and funds in its tourism planning.
The making of the large scale performances Lijiang Impression had indeed took up an investment of about eighty million, and the market approval was low when it was started performing in 2005, and it came to be accepted and approved by the market after two years development, including those foreign students who’d had been to study Mandarin in Yunnan and currently, the performances would make a yearly revenue of 0.15 billion Yuan, in addition, another performance Lijiang Jinsha are also welcomed here.
It should be made clear to the people fantastic about travelling to teach Mandarin Chinese that the Impression of Lijiang are only performed thrice per day to ensure the quality of the performances, and each performance receives two thousand four hundred people, and there are no empty seats.
When you come to learn Chinese language you would discover that the Lijiang tourism industry takes up 49% of the local GDP, and in the next five years, Lijiang will strive to double its economic indicators on the basis of that in 2010, and endeavor to make an annual increase of 13% in the total output value, and with economic aggregate beyond 30 billion Yuan.
Foreign visitors from abroad who are preparing to attend intensive Mandarin courses in China must be interested about the Yunnan’s development plans in the next five years; Lijiang will try to avoid the status quo of single face off, and to become an important gateway in the west Yunnan, and try to forge a Greater Shangri-La Tourism Circle. And it can be seen by tourists waiting to go to a Chinese language school that Lijiang is accelerating the construction of more comprehensive transportation network, and are planning to establish a three-dimensional transport hub lading in the highways, and supplemented by the railways, civil aviations, and water transportations.
At currently the Lijiang Tourism has come to a critical turning point facing the pressures of transformation and upgrading, therefore, the Lijiang municipal government has brought forward “Six Transformations”, which are going to be introduced to everyone. The transformation from government led to market management, the transformation from and enhancement of the standards of service quality in tourism; the transformation from the extensive form of development to the efficient saving form; and the transformation from the traditional sightseeing tourism to leisure and holiday one.
Nowadays, the charms of the Lijiang tourism seem overwhelming, and Lijiang seems just in need of sitting and waiting for the continuous tides of passenger flow from across the globe and to enjoying its impressive achievements. However, it is evident that to achieve its goal of becoming an international tourist resort, Lijiang still shoulder heavy responsibilities and has a long way to go.