During the vocation of the National Day, a large number of tourists from home and abroad came to visit Li Jiang, which include some foreign language learners who learn Chinese language in Yunnan province, and before they leave they always buy several big and fresh snow peaches in order to bring the scent and essence of Li Jiang to their home and let their family and friends enjoy the genuine tastes of Li Jiang.
In the vocation of National Day this year, Ma Yan Hua, a tourist who comes to study in China finally came to Li Jiang which is the dream city of hers for years. The blue sky, magnificent snowy mountains, picturesque view of Li Jiang and Shuhe Old Town has all impressed Ma greatly.
However, before she leaves Li Jiang, she has problems about what to buy as souvenirs, which should also be the problem for those who study Chinese in the city of Kunming in Yunnan province. She said that the special goods sold in Li Jiang were cool but also can be bought in Beijing. She did not regard them as something to spot Li Jiang.
Just at that time, an old lady carrying a basket of peaches caught the attention of Ma Yan Hua and other foreign learners who come to learn Mandarin in Kunming. Peaches were ripe in summer in her mind and she never saw peaches with such sizes. She had a taste of the peaches and enjoyed the special taste of them.
Therefore, she decided to take the peaches as the souvenirs, which had also caused the extensive attention on snow peaches of some Chinese learners when they learn Chinese in China. She said that she heard that the peaches were snow peaches which were a special local fruit ripe in autumn. She told us that she had the beautiful scenery of Li Jiang in her mind and wanted to have Li Jiang snow peaches in her mouth. On the train back to Kunming, Ma surprisingly found out that many tourists had bought Li Jiang snow peaches just like her.
Chinese teachers who teach Mandarin language will tell you that as a matter of fact, not only the tourists feel that Li Jiang snow peaches are another brand of tourism in Li Jiang, but the local administration also made efforts to make snow peaches a local brand.
For the recent five to six years, Li Jiang snow peaches have been extremely popular to both consumers and foreign tourists after their Mandarin learning courses. The home of Li Jiang snow peaches—Yu Long Naxi Nationality Autonomous County has long before started the road of development of the brand of Li Jiang snow peaches. Yu Long County quickly registered the brand of Li Jiang snow peaches and enhances production according to stipulation of production of green and organic fruits.
In the meanwhile, Yu Long County also integrated the tourist and cultural industries with Li Jiang snow peaches. Therefore, the marketing of tourism in Li Jiang is also one of the brands of Li Jiang snow peaches. Nowadays, more and more tourists in Li Jiang would take several Li Jiang snow peaches as evidence that they have visited Li Jiang while they learn Chinese in Yunnan. Moreover, there are also visitors coming from other cities just to see the trees which grow those snow peaches with amazing sizes.
Marketing of snow peaches is the major part that foreign learners who study Mandarin in Yunnan want to know. In the aspect of marketing of the product, Yu Long County has built a special logistic system with sufficient equipments and improved function oriented to Li Jiang snow peaches. Yu Long County also actively builds the fixed point wholesale markets of different levels. Modern information platform and inspection network of the quality of Li Jiang snow peaches is also further improved.
Language school in Kunming to study Chinese will also give you more information about the newly constructing snow peaches planting center in Li Jiang. Through several years’ development, the snow peaches in Li Jiang became famous in Yunnan province and the whole China.
However, as you learn from your intensive Mandarin course in China that Li Jiang will not stop its development in snow peaches. More than a thousand Mu of land has been used to plant snow peaches and a Snow Peach Planting Center will be established soon. When you travel to Li Jiang, you can take some “Li Jiang Snow Peaches” back home and share with your family and friends.